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How the Internet Created a Sports Card Boom—And Why the Pandemic Is Fueling It

At noon on April 27, Chris Justice did what he does at noon every weekday: He turned on a live camera feed and stood in front of a sealed box. The North Carolina resident rotated it for the audience, displaying each of its blank cardboard sides, a confirmation that there had been no tampering with the packaging. Then, in one smooth motion, he sliced it open and emptied its contents out onto the table: 10 plastic-wrapped boxes of Topps 2020 Gypsy Queen baseball cards. That’s 24 gleaming packs per box, eight cards per pack, 1,920 cards in total—and Justice was going to spend the afternoon with them.