On a Friday morning in October, Alexandra Mandrycky, director of hockey strategy and research for the NHL expansion franchise in Seattle, posted a thread of tweets soliciting applications for three jobs in the hockey operations department, hoping for a few nibbles over the weekend. Instead, the interest was so overwhelming—the thread’s first message had 241 retweets and some 1,300 likes at last tally—that Mandrycky had to shut off her notifications.
“I was not,” she says, “expecting that to blow up.”
Then again, Mandrycky probably should have known better than to underestimate Seattle’s willingness to answer her call to arms.