The longtime executive details her career journey to her current role as the head of marketing and brand engagement for the Los Angeles 2028 Olympics.
Courtesy of Nicole Jeter West
Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.
Marketing powerhouse Nicole Jeter West didn’t take a typical path into sports business.
“My whole career has been a series of 'never, ever would I have thought this would happen to me,'” the longtime executive says.