Mikey Williams is the first player of his kind.
At just 17 and a junior in high school, he has 3.3 million instagram followers (more than a majority of NBA players), signed a marketing deal with Excel Sports Management last summer, and just last month became the first high school basketball player ever to sign a multimillion-dollar shoe deal with Puma. With the new Name, Image and Likeness rule in effect, he’s navigating the space as a pioneer.
“No one’s been through what I’ve been through,” Williams told Yahoo Sports.