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How Hulk Hogan joining the nWo 20 years ago made wrestling cool again

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"You fans can stick it, brother." -- Hulk Hogan, July 7, 1996

Twenty years ago in Daytona Beach, Florida, pro wrestling's most famous good guy and its most lucrative draw turned to the dark side. In the campy world of sports entertainment, it stands as arguably the greatest heel turn of all time. When the aging, increasingly stale Hulk Hogan ditched his threadbare superhero act to become a conniving, cowardly villain, the wrestling business regained its ambition.