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How did Jalen Hurts and the Eagles pile up 55 points en route to a Super Bowl return? It all began with mental warfare.

PHILADELPHIA — Howie Roseman shouted toward Jalen Hurts’ locker.

“You ready to take one?” asked the general manager fresh off masterminding his third Philadelphia Eagles team to advance to the Super Bowl.

The Eagles quarterback — himself off a dominant dual-threat performance in the conference title game — joined his general manager in the assistant coaches annex tucked near the locker room exit.

Shortly after, Hurts lit up a celebratory cigar at his locker. A Wizard of Oz-level funnel of smoke billowed around him.

Celebration cigar for Jalen Hurts pic.twitter.com/xPQPtfqWts

— Jori Epstein (@JoriEpstein) January 27, 2025

“Need hats?