The N.F.L. is sometimes derided as the No Fun League for its oh-so-serious ways. But when it comes to making money, Commissioner Roger Goodell and the 32 owners experience plenty of joy.
The league has annual revenues of more than $13 billion, and those grow by roughly $1 billion a year. The latest iteration of this financial freight train is on display this week in Dallas, where the league decamped for the N.F.L. Draft that began Thursday night at AT&T Stadium. Dubbed “Jerry World” for its builder, Cowboys owner Jerry Jones, the stadium is one of the largest in the league and the biggest stage yet for the highlight of the N.