While the Rams and the Bengals treated fans to a show on the field in Super Bowl LVI, the slate of new commercials that were released during the game also proved to be a highlight.
Acquiring an ad slot was no easy task for companies hoping to make their mark during the big game. According to Front Office Sports, multiple 30-second ads for this year’s game went for over $7 million per slot.
That price is undoubtedly steep, but it can pay off if a commercial is able to leave a mark on the viewers at home.