The Atlanta Hawks have landed a uniform sponsorship for the upcoming season with health and wellness engagement platform Sharecare that will place the company's logo on the left shoulder of the team jersey, according to The Atlanta Journal-Constitution.
The agreement between the Hawks and Sharecare, according to the report, spans for five years; the NBA's new pilot program that made the ad space on the jersey available is only a three-year program, but could be extended.
Atlanta is the 13th team to take advantage of the NBA's new rule that allows a team to sell the coveted ad space on the jersey, joining the likes of the Cleveland Cavaliers, Boston Celtics and others.