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Greg Olsen winning #WPMOY Challenge — thanks in part to William Shatner, The Rock

Greg Olsen may or may not be named the Walter Payton NFL Man of the Year Award before next month's Super Bowl.

But he's got a huge lead in the award's #WPMOYChallenge social media charity competition, thanks to an act that went viral and captured the attention of popular actors Dwayne Johnson and William Shatner, among others.

Shatner, best known for his role as Captain Kirk in the 1960s "Star Trek: The Original Series" that launched the popular franchise, regularly retweeted Olsen's social media effort in the past day or so.

An update on @gregolsen88's journey so far: 500,000 since last night at 10pm ET!