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Game on: Gronk gets cover of Madden NFL '17

This might call for a celebratory "Gronk" spike.

New England Patriots tight end Rob Gronkowski -- a transcendent talent at the position and one of the NFL's most popular players -- will be on the cover of Madden NFL '17, it was announced Thursday night on the 6 p.m. edition of SportsCenter.

Gronkowski is the first tight end to grace the Madden cover, and is also the first Patriots player to be selected.

The announcement came just hours after it was announced that Gronkowski also is featured on the cover of GQ magazine.