When it comes to making television commercials for his sponsors, Dale Earnhardt Jr. knows how to have fun.
He’s at it again in a new one released Friday, promoting “Mtn Dew Dew-S-A,” a new flavor of the popular Mountain Dew soft drink available now by special order that largely was inspired by NASCAR fans interacting with Earnhardt and Mountain Dew representatives via social media.
“The product is basically inspired by the fans of Mountain Dew. They’re called ‘Dew Nation,’ “ Earnhardt told FOX Sports in an exclusive interview. “Over the years they’ve been sharing awesome mixing experiences on social media and so forth with folks at Mountain Dew, taking their favorite flavors like Code Red, White Out and Voltage and doing all kinds of crazy stuff, mixing flavors.