The Simpsons, the longest-running scripted show in television history, has been used to promote and spoof just about every sport, athlete and celebrity imaginable in its 27 years.
Now Homer, Bart and family are taking their irreverant game to NASCAR, helping Fox promote the 58th Daytona 500.
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“Being able to tap into such a recognizable, iconic part of pop culture is an extremely strong asset to be able to draw on,” Robert Gottlieb, FOX Sports EVP of Marketing, said in a Fox release.