Sporting News · Feb 10, 2016
Fox using The Simpsons to promo Daytona 500
The Simpsons are helping Fox promo the Daytona 500. (YouTube Photo) The Simpsons, the longest-running scripted show in television history, has been used to promote and spoof just about every sport, athlete and celebrity imaginable in its 27 years.
Now Homer, Bart and family are taking their irreverant game to NASCAR, helping Fox promote the 58th Daytona 500.
MORE: 10 things to know about Sprint Unlimited | Dale Jr.'s greatest accomplishments
“Being able to tap into such a recognizable, iconic part of pop culture is an extremely strong asset to be able to draw on,” Robert Gottlieb, FOX Sports EVP of Marketing, said in a Fox release.