1. NFL ratings were all over the place in Week 1, with Sunday afternoon doing big numbers while prime-time games were down.
And because we live in a deranged time where we are as divided as ever, people now use NFL ratings as political weapon.
Of course if you're rational, you understand that when ratings are down for something, especially sports, it's not because of one factor. It's because of multiple factors.
That leads us to Fox Sports executive vice president, head of strategy, Micheal Mulvilhill.
Mulvihill shared some insight Thursday into the NFL ratings game with a very good Twitter thread.