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Forde-Yard Dash: How’s Your Coach’s Lucrative New Contract Going?

After an offseason of eye-popping salaries, which programs are getting an early return on investment?

Forty names, games, teams and minutiae making news in college football, where Eastern Kentucky merits its own NBC contract after beating Bowling Green, which beat Marshall, which beat Notre Dame:

MORE DASH: Urban Spec?

SECOND QUARTER

RETURN ON INVESTMENT

It was a record-smashing offseason for coaches’ contracts, resetting the market and making a mockery of the doomsaying from athletic directors about the financial ruin of the pandemic. What began with Mel Tucker’s massive raise at Michigan State carried on through three coaches with national championship rings breaking the $11-million-a-year barrier this summer.