SAN FRANCISCO — Anyone who went to the Apple iTunes store to buy a movie in mid-August might have noticed that sitting in the digital queue, next to blockbusters like “Mad Max: Fury Road,” was the seemingly obscure title “We Are Blood,” which was not exactly a movie, but a video consisting mostly of skateboarders performing tricks.
Its inclusion in a plum promotional slot, next to the week’s biggest movies, was a small but telling example of how digital media is changing the next generation of sports fans.
This month signifies the beginning of a new football season and the eve of the baseball playoffs — a reminder that traditional ball sports continue to dominate regular television and cable.