Courtesy of Marlene Hendricks
Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.
Marlene Hendricks wants to put an emphasis on the experience in guest experiences. And as the vice president of guest experiences at SoFi Stadium in Los Angeles, which recently hosted Super Bowl LVI, giving fans the best experience possible is becoming her superpower.
Her responsibility is as big as the nearly 300-acre complex she manages, known as Hollywood Park, home of not just the stadium but also the YouTube theater, and will soon include restaurants, shopping and a state-of-the-art movie theater.