A few weeks ago, as the college sports universe was just beginning to grasp the reality of name, image and likeness, one specific announcement sent waves rippling across the country.
A Miami Hurricanes supporter promised each scholarship football player a monthly check of $500 if they endorsed his business, a chain of mixed martial arts gyms.
Now, UM’s conference rival is being offered something similar.
Yummy Crypto, a four-month-old cryptocurrency company, is offering $500 to all eligible Florida State football players during the first month of the season in the latest team-wide endorsement arrangement. Though the deal was inspired by the Miami football team’s annual venture, Yummy Crypto is offering the deal for only one month, September, with the possibility of extending it further.