One big jumper in the Fine Fifteen this week, and I’ll keep you in suspense for a few paragraphs. Clue 1: The team plays by the sea. Clue 2: Flipper. But a bit of a news clarification first.
The NFL swelled with pride Sunday with the technological success it had in distributing one of its 256 regular-season games on the internet through a partnership with Yahoo. That game, Buffalo versus Jacksonville in London on Sunday morning, drew a total of 33.6 million “streams,” according to Yahoo and the NFL, and 15.2 million unique visitors.
But what we learned later on Monday diminished the impressiveness of those statistics, and resulted in a bait-and-switch feeling to the original numbers trumpeted by the NFL and Yahoo.