The term of the day for the NCAA: “Modernize.”
Or maybe it was “change.” Then again, “unprecedented steps” also got plenty of time.
All were true.
After decades of digging in, battling in court, launching advertising campaigns or just shaking their collective head “no,” the NCAA’s Board of Governors has agreed to provide its athletes the same economic freedom as any other student on campus, starting in January 2021 at the latest. It still must clear a vote at the NCAA Convention, but BoG approval makes it all but inevitable.
“We approved legislation for student athletes to receive compensation for third-party endorsements,” said Ohio State athletic director Gene Smith.