More adults under the age of 50 watched Sunday’s Formula 1 Miami Grand Prix than the NASCAR Cup Series race at Darlington.
The Miami Grand Prix won by Max Verstappen was the second-most watched F1 race in U.S. history, with 2.07 million viewers for both the pre-race and race on ABC and ESPN. Over 700,000 of those viewers were in the coveted 18-49 demographic.
The Cup Series race at Darlington won by Joey Logano started at the same time on Fox Sports 1. NASCAR barely won the overall viewer battle with 2.6 million viewers but just 517,000 of those viewers were adults under the age of 50.