The heavyweight championship fight between Tyson Fury and Deontay Wilder on Feb. 22 had unprecedented promotion, as ESPN and Fox teamed to give it visibility that few fights in modern boxing history have gotten.
It built interest in the fight, but it did not cause fans to reach into their pockets and buy it.
Multiple sources confirmed to Yahoo Sports that while digital sales were well above expectations, cable and satellite sales figures were well lower than anticipated, which resulted in a sales figure of between 800,000 and 850,000 pay-per-views. That is 25 percent lower than the reported break-even mark of 1.