More. Always more. Everything that happens in football now is about expansion. Make every tournament bigger. Play more games. Produce more content. Generate more revenue. On Wednesday, the UEFA Executive Committee discussed plans to reform the Champions League from 2024 onwards, specifically the idea of rejigging the group stage to the so-called Swiss System, which will, of course, ensure more games.
A formal announcement had been expected on Wednesday, but that has now been pushed back until April 19, largely because a small group of the super-rich clubs—understood to be a coalition of the Spanish sides and at least two clubs with U.