Back to the Top News Newsfeed

Eddie Einhorn, White Sox minority owner and college basketball pioneer, dead at 80

Eddie Einhorn, who dramatically changed the way college basketball is broadcast and later became a minority owner of the Chicago White Sox, died Wednesday of a stroke at age 80 in Alpine, N.J.

"Eddie was a creative whirlwind whose ideas — many of them far ahead of their time — changed the landscape of sports forever," White Sox owner Jerry Reinsdorf said Thursday. "It is exceedingly rare in this day and age to have enjoyed a friendship and a working partnership that lasted our lifetimes."

MORE: Scenes from spring training | Benetti gets call to replace legendary Hawk Harrelson

While in his 20s, Einhorn recognized the potential in broadcasting college basketball games on a syndicated basis on television and radio.