When EA Sports came up with its longtime slogan, “It’s in the game,” no one thought it would apply to what was literally happening on the field.
But in another twist due to the coronavirus pandemic, the video game company is playing a part in the return of two of Europe’s top-flight soccer leagues.
Electronic Arts will supply crowd noise for Spain’s La Liga and England’s Premier League which the company has gathered over the years for its FIFA Soccer franchise.
The use of audio captured for a video game is another new wrinkle in a sporting landscape turned upside down by the pandemic.