Jim Dedmon/USA TODAY Sports
Bowl season is the most festive time of the year of the college football calendar, featuring a slate of strange game sponsors and even stranger celebrations. But one bowl game on Wednesday may be taking things a bit too far.
Tuesday night marked the 31st edition of the Cheez-It Bowl, culminating in a celebratory Cheez-It bath for Oklahoma State head coach Mike Gundy in the final seconds. We could see another variation of the traditional Gatorade bath on Wednesday as Wisconsin and Wake Forest square off in the Duke's Mayo Bowl.