Before he even steps on the court for Duke as a freshman, Cooper Flagg is cashing in on what promises to be a lucrative basketball career.
Flagg, projected to be the No. 1 pick in the 2025 NBA Draft, has signed a multi-year shoe deal with New Balance, reports ESPN's Adrian Wojnarowski. The agreement will include one NIL year while Flagg is in college before compensating him for multiple seasons to begin his NBA career, according to Boardroom.
New Balance has a home tie to Flagg, who grew up in Newport, Maine, before moving to Montverde, Florida, to play for Montverde Academy.