The German parent company behind Jägermeister has filed a formal notice of opposition to the Milwaukee Bucks’ primary logo, citing, among other things, the likelihood of confusion between the two brands and the “false suggestion of a connection with persons, living or dead, institutions, beliefs, or national symbols, or brings them into contempt, or disrepute.”
The similarities are there for the taking — in fact, I noted the resemblance when the Bucks launched their new visuals back in April 2015.
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Does this action mean that the Bucks will have to go back to the drawing board for a new logo?