"Arf-Arf. This is a beat that I can freak and just drop the real."
DMX's guest appearance on The LOX's single, "Money, Power Respect" in the mid-1990s was many listeners' introduction to the Yonkers, N.Y.. native distinctive voice. However, after hearing him once many never had to ask, "Yo, who's that?" again. Throughout a 20-year career, spanning music and film, Dark Man X can still get an audience's attention the moment he opens his mouth. That's what made him a great choice to narrate the hype video, promoting Saturday night's UFC 196, headlined by Conor McGregor, Nate Diaz, Holly Holm and Miesha Tate.