Could Mile High Stadium take on a new meaning in the near future? Denver pot businesses sure hope so.
After Sports Authority filed for bankruptcy in March and was sold earlier this month, the Denver Broncos filed a motion to sever ties with the sports retailer. That means the team could be looking for a new naming rights sponsor for the stadium and Colorado marijuana companies want in.
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At least two Denver pot-related businesses — Native Roots and O.penVAPE — have offered to pay $6 million per year to obtain the naming rights, according to the Denver Business Journal.