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As part of their relationship with blue-chip brands Bud Light, Coca-Cola and Conoco, the Denver Broncos are leveraging augmented reality with their “Come to Life” campaign.
Through the use of the team’s Orange Herd app at Sports Authority Field at Mile High, fans can use their smartphones to scan one of six souvenir cups, activating a 3D experience along with animation and different calls to action.
The Broncos partnered with Dallas-based company NEXREF Technologies to integrate the augmented reality feature with the mobile app.