Fanatics will donate the proceeds of jersey sales for Buffalo Bills safety Damar Hamlin to his charitable foundation.
Michael Rubin, the company's CEO, announced the plan Tuesday:
Michael RubinFans are showing an incredible outpouring of love and support for Damar Hamlin in buying his jersey. <a href="https://twitter.com/Fanatics?ref_src=twsrc%5Etfw">@Fanatics</a>, along with the <a href="https://twitter.com/NFL?ref_src=twsrc%5Etfw">@NFL</a> and <a href="https://twitter.com/NFLPA?ref_src=twsrc%5Etfw">@NFLPA</a>, are donating all proceeds from his jersey sales to the Chasing M's Foundation. Please get well soon Damarud83dude4fud83dude4f <a href="https://t.co/bhdblEq2vf">https://t.co/bhdblEq2vf</a>
Front Office Sports' Doug Greenberg reported Wednesday that Hamlin's jersey had become the highest-selling through Fanatics' site.