Buy me some peanuts and Cracker Jill.
That’s right; Frito-Lay announced Tuesday that America’s favorite baseball snack, Cracker Jack, will have a new counterpart: Cracker Jill. The company said Cracker Jill will honor and support women’s impact within sports, and will be packaged in special-edition bags that will be available at the start of MLB season in ballparks across the United States.
“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” Tina Mahal, vice president, marketing at Frito-Lay North America said in a statement.