The Dallas Cowboys launched a new coffee sponsorship on Tuesday morning, and it’s not going well.
The timing of it was, well, about as poor as it possibly could have been.
The Cowboys launched a partnership with Black Rifle Coffee on Tuesday, which they now call “America’s Coffee.” As part of their Independence Day celebration, the team is giving away two tickets to a game this fall and a year subscription to Black Rifle Coffee.
ud83dudd0a#CowboysNation, please welcome America’s Coffee to America’s Team.
We are celebrating America’s birthday all week long by giving away u270cufe0f tickets to a #DallasCowboys home game & a u261dufe0f-year subscription to @blckriflecoffee!