The Dallas Cowboys informed season ticket holders they will be using variable ticket pricing for the 2019 season, which will lower the cost of preseason games but cause a spike during the regular season.
Stefan Stevenson of the Star Telegram reported regular-season prices will now almost double the preseason. Tickets in the best section of the stadium will cost $410 during the regular season compared to $210 in the preseason. The cheapest tickets in the stadium will be $35 in the preseason and $85 in the regular season.
"We are always evaluating feedback from our season ticket holders and adjusting policies based on that feedback," the Cowboys said in a email to season ticket holders.