The Dallas Cowboys haven't had a lot of playoff success over the past few (or 28) seasons, but the world still loves them. Need proof? Sportico released its valuations of every NFL team on Tuesday, and not only are the Cowboys on top, they're the first team to ever surpass a $10 billion valuation.
The Cowboys are worth $10.32 billion, according to Sportico, an increase of 12% over 2023. That's roughly $2.5 billion more than the No. 2 team, which is no longer the New York Giants. Instead it's the Los Angeles Rams, who jumped over the Giants with a $7.