The fallout from Conor McGregor's sexual assault verdict continues to mount.
Multiple retail giants in the United Kingdom and Ireland on Tuesday announced they were dropping any products related to the former UFC two-division champion following the Dublin court verdict that found McGregor liable for sexual assault against Nikita Hand.
Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — issued a notice to store operators delisting all brands associated with McGregor, including McGregor's famed Proper No. Twelve Irish Whiskey and Forged Irish Stout beverages.