The brand needed new ‘Mayo Dumpers’ for this bowl game tradition, so it turned to social media to start a nationwide search.
It was the day before New Years Eve, 2021. South Carolina football head coach Shane Beamer sat in the center of the room and listened as cheers of anticipation grew—but something far from a ball in Times Square was about to be dropped. Two women, donned in shirts that read “I’m just here for the Mayo,” lifted a jug-style cooler (most often seen being used to dump Gatorade over the winning coach’s head games at, you know, normal sporting events) filled with mayonnaise.