Back to the Top News Newsfeed

Colorado Governor Signs Bills Allowing NCAA Athletes to Profit Off Name, Likeness

Colorado Governor Jared Polis signed a bill on Friday that will help the state's college athletes profit off their names, images and likenesses.

According to USA Today's Steve Berkowitz, the bill is scheduled to take effect on Jan. 1, 2023, the same day as California's Fair Pay to Play Act.

California Governor Gavin Newsom signed the Fair Pay to Play Act into law last fall, making California the first state in the country to create a legal right for college athletes to be compensated for the commercial use of their identities.