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College football takeaways: Oklahoma falls again as Big 12 suffers another brutal day

For a sport that’s in a constant state of flux, college football is often a victim of brand bias. There are dominant logos, coaching pedigrees and preseason assumptions that cloud our views.

For a sport where change is the normal – transfer portals, recruit flips and Etch-A-Sketch schedules – there still remains an inherent hesitancy to resist our preconceived notions.

A few weeks into the season – or, well, still before the season for some leagues – results have started to outweigh our biases. And a frenetic Saturday made it clear that any high-end expectations for No.