Last November, when Caleb Williams hit the Heisman pose after his five-yard touchdown run against Notre Dame, bettors started making plans for how to spend their winning ticket. Williams' four-touchdown performance made him the massive favorite and closed the window on any remaining value left in the Heisman market. If you didn’t have a Williams Heisman bet at that point, better luck next year.
The Heisman Trophy award can be one of the most unpredictable and exhilarating markets to bet. One off-week can sabotage a season and torpedo a Heisman hopeful’s chances along with it. It also can be very profitable to capitalize on long odds this time of year, before the roller coaster of the season begins.