The first thing Coco Gauff did after leaving the court in Arthur Ashe Stadium, with her first Grand Slam trophy in hand, was don a sponsor’s T-shirt proclaiming her as a champion. So it begins.
Gauff has been in the glaring lights of fame since she was a 15-year-old playing into the fourth-round at Wimbledon, but after winning the U.S. Open singles title on Saturday, those lights could become blinding and the fame distracting. Additional endorsement offers will pour in — commercial shoots, appearance opportunities, business projects, investment offers and invitations to A-list social events will pile up in the near and long term future.