Lonzo Ball hasn’t made it to the NBA just yet, but he’s already become one of the most discussed players in basketball this year. A large part of that is because of his stellar play at UCLA, but it’s also due to the fact that he has an outspoken father and the most expensive signature shoe around.
Lonzo and LaVar unveiled the ZO2 last month with a crazy price tag of $495, generating a great deal of criticism for Big Baller Brand. LaVar Ball has attempted to explain the reasoning behind the shocking cost, but Lonzo has said very little about it.