There's something you do better than any other person on earth. Maybe it's something dramatic, like throwing a fastball in the triple digits; maybe it's something mildly interesting, like naming every Taylor Swift song in alphabetical order from memory; and maybe it's something completely esoteric and personal, like making your grandmother's special meatloaf. Whatever it is, you — yes, you — are the best in the world at it, and that's pretty cool. Question is, how valuable is that skill?
Golf right now is suffering through an existential crisis of value, even if many of its principals don't quite seem to grasp the enormity of that crisis.