In NASCAR racing, drivers really, really like to beat their rival drivers.
Teams really, really like to beat their rival teams.
But the most intense competition might be at the manufacturer level, where the stakes and potential rewards are sky-high.
Chevrolet, Ford, and Toyota all spend millions of dollars — exact numbers for each being closely guarded secrets — to win NASCAR races and, ultimately sell cars and trucks to NASCAR fans.
And although the old racing adage of “win on Sunday, sell on Monday” might not be as relevant as it once was, NASCAR is still a tremendous marketing tool for the automakers.