With more than 40 games in a matter of weeks, college football bowl season is the ultimate sports smorgasbord.
In recent years, game sponsors have added to the fanfare with delightfully campy commercials and promotions. Cheez-It scored a marketing touchdown this year, unveiling ultra-cheesy product-themed hotel rooms to a player on each team at the Cheez-It Bowl and the Cheez-It Citrus Bowl. Even better, each of the four players receives a Cheez-It NIL deal.
The snack cracker brand revealed Tuesday that Florida State wide receiver Mycah Pittman, Oklahoma punter Michael Turk, LSU quarterback Garrett Nussmeier and Purdue wide receiver Tyrone Tracy Jr.