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Cheez-It Awards NIL Deals, Cheesy Hotel Rooms to Bowl Participants

With more than 40 games in a matter of weeks, college football bowl season is the ultimate sports smorgasbord.

In recent years, game sponsors have added to the fanfare with delightfully campy commercials and promotions. Cheez-It scored a marketing touchdown this year, unveiling ultra-cheesy product-themed hotel rooms to a player on each team at the Cheez-It Bowl and the Cheez-It Citrus Bowl. Even better, each of the four players receives a Cheez-It NIL deal.

The snack cracker brand revealed Tuesday that Florida State wide receiver Mycah Pittman, Oklahoma punter Michael Turk, LSU quarterback Garrett Nussmeier and Purdue wide receiver Tyrone Tracy Jr.