With the NBA heads to the Great White North for its 2016 All-Star Game, the coolest tie-in of the weekend may be is teaming up with high-end outdoor apparel brand Canada Goose.
The Canadian brand has become the cold weather outerwear of choice for Hollywood stars and the richest 1%. Canada Goose is creating custom Macmillan parkas for the East and West All-Stars. The East All-Stars will get Carbon Camo while West All-Stars will get Classic Camo.
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Canada Goose is also hiring several NBA stars to serve as brand ambassadors on the scene in Toronto, including John Wall of the Washington Wizards and Karl-Anthony Towns of the Minnesota Timberwolves.