Following the news of the Big Ten’s media rights deal with CBS, Fox and NBC worth around $7 billion over seven years, CBS Sports unveiled a hype video for its new college football conference partner.
The video, which lasts a little over a minute, showcases all the current Big Ten teams. The CBS Sports theme song can be heard over the video clips.
The themes of the video include “B1G Teams,” “B1G Names” and “B1G Stakes.”
The deal begins in the 2023 season following the decades-long partnership between the Big Ten and ESPN/ABC, which is set to end after this year.