The Cavaliers are activating a virtual reality feature for Wednesday night's NBA playoff game against the Hawks.
In conjunction with team sponsor Budweiser and technology vendor YinzCam, the Cavs are distributing a limited number of free cardboard headsets customized with virtual reality as fans enter Quicken Loans Arena. The headsets work in tandem with the team's mobile application embedded with virtual reality. The Cavs are the first NBA club to incorporate the technology into their mobile app, team officials said.
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To bring the technology to life, the Cavs produced a series of virtual reality videos that can be viewed through a smartphone or by attaching their device to the headset.