A prominent NBA assistant coach recently looked down at his phone as a text rolled in from his agent. It delivered an unexpected question.
Would you be interested in the WNBA?
The WNBA had never really crossed his mind. The coach, who was granted anonymity to protect future employment possibilities, was focused on becoming an NBA head coach, or perhaps jumping to the men’s college ranks in the right situation.
Even in the women’s college coaching ranks, most have historically looked to climb up the NCAA level — where the pay and prominence is higher — and win national titles rather than consider the W.